Tag Archives: Mario Batali

Mouth Foods: Lovers of Artisanal & Small-Batch Producers and All Things Delicious

Mouth Foods Artisan Selections

I recently sat down with Craig Kanarick, CEO and founder of a delicious new start-up called Mouth Foods. The first time I looked at his website I wanted to grab a spoon and dive right in. Instead, I took him to coffee to digest the story of how someone left an executive seat at Razorfish, in favor of a small office piled high with jam jars and stoopwaffles.

Mouth Foods Headquarters

Mouth Foods Headquarters

We’ve all been there. Riding the corporate roller coaster, looking out the static windows with an unfocused stare, dreaming of our professional freedom. One day, Craig’s daydreaming eyes narrowed in on the French Culinary Institute’s smoke-breaking students across from his downtown office. Light bulb: “I want to leave this grind behind and go to culinary school.” Lucky for Craig, he just happens to be friends with Mario Batali, who quickly advised him that he would learn more jumping straight into a restaurant kitchen than spending months and thousands of dollars at FCI. Craig hung up his briefcase, grabbed his knives and jumped at the opportunity to help with prep and learn the inner workings of Babbo.

It was a weekend excursion to a Brooklyn shop, Marlow and Daughters, that was the second light bulb illuminating his path to launching Mouth Foods. As his children excitedly talked with the butcher and wanted to try all the hand-prepared products lining the cases and shop shelves, Craig realized it was difficult to get these treats unless they paid a visit to the depths of Brooklyn when they had the time. Small production artisans just want to produce – they don’t often think about distribution and when they do can often encounter difficulty winning the competition for shelf space. So how do we get our hands on these goods? And how do we share our favorite new bacon-chocolate discovery without having to stand in line at FedEx to send someone we love the pork-cacao confections that we have wrapped ourselves?

There have been a few online channels that have popped up – foodzie is one of the largest and have recently changed their focus to a subscription model. Gilt Taste is a lusty site that makes me drool for Spanish Mangalica Ham and White Truffle Cream…and also makes we wish I had eight figures in the bank account to afford those items.

Mouth Foods ViewEnter Mouth Foods. A beautifully designed site that showcases what’s in the jar with a bird’s-eye view that tells the mind to dive right in. Just launched in December, they are quickly adding products that live up to the philosophy of supporting small independent packaged food makers to grow their businesses. They are focused on the art and craft of local, sustainable business preparing foods and making food products and making it easier for the consumer to get a taste.

With the desire to support a start-up supporting the up-all-night small food producers of New York, I sent a package of intriguing bites ranging from a bacon toffee bar to ginger ale, to my cousin and did a face-time session with her when her surprise belated-Christmas package arrived. The local angle may not have resonated with her as much as it did with me – she has no idea who NY-based Nunu chocolates or Sour Puss Pickles is, but that didn’t stop her from gushing over every sip and bite of just plain old delicious handmade treats. And if she is interested {as I was} she can read about each of the makers on the site.

So what’s next for Mouth Foods? More products and more cities. And, in my opinion, I’d love to see a subscription model that brings Christmas morning to your doorstep on a regular basis. I don’t always want to go online when my craving hits, but I would like to receive a jar when Brooklyn Brine launches a new flavor. I want to be the first to try Nunu chocolates latest chocolate-covered X. And then I want to send a gift of all my favorites that I have personally tried to my network of friends and family. I want to be a tastemaker and I want Mouth Foods to be my discovery channel of all the best and newly launched artisanal goodness being brewed in the small, scattered storefronts throughout the country.

Need Quick Gift Ideas?
Choco-Lot Taster
Jackers and Crams Taster
Hot Stuff Taster
Pickle Town Taster
Nuts for You Taster
Snack Mouth Taster 

Mouth Foods Gift Tasters

Mouth Foods Gift Tasters

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Filed under NYC Best

Do This!: Eataly is Big Box Batali

 

Eataly Grocery: Jams, Honeys, Coffee, Chocolate...and More!

We may not have a Wal-Mart or SuperTarget in NYC, but we do have Eataly, a new take on Molto Mario that brings both imported and locally sourced artisanal Italian products to Manhattanites {and the droves of tourists lined up around the corner} in a very big way. Housed inside the old Toy Building, Eataly is grocery marketplace, coffee bar, food court, culinary classroom and a headache all under one roof. Don’t get me wrong, I love Eataly and everything it’s about, but if you thought making your way through the aisles of Fairway was bad, then prepare yourself for patience-testing as you navigate through awe-struck photogs, non-english speaking patrons and hour-long waiting periods for a table. I’ve been to Eataly twice since it opened and the best advice I can share: plan to cook Eataly-bought ingredients at home, or be willing to eat during the early bird special. I did both, so here’s the experience relived.

Walk in and bypass the Lavazza coffee bar, which will inevitably have a long line because it is right by the front door. Not far past that long line you will discover another very slick walk-up coffee bar with a large and shiny imported coffee machine that not only looks cool, but makes a mean cup of Giuseppe.

Walk Up Coffee Bar

What goes better with un cafe than beautifully decadent desserts?

Italian Pastries and Sweets

Puglian Style Mozzarella!

But after you’ve sampled a taste of Italy, make your way to my favorite part of the store, the salumi and formaggi section. Here, the best of Italian food craft is married with locally-sourced ingredients, to bring you fresh cuts of meat and cheeses, including handmade mozzarella, literally made before your very eyes. If you chat with Sal for a bit, he might even share some warm mozz right from the pot!

Sal, Your New Cheese Friend

Grab some fresh produce, which I thought all looked very nice and was reasonably priced. If you’re not one who wields a knife with ease, then pay a visit to the brilliant vegetable butcher, who will wash, clean and prep your veg in any way you would like. Why oh why has no one done this before?!?

Eataly's Fresh Produce

Vegetable Butcher -- Your Other New Friend

As if this isn’t impressive enough, as you walk deeper into the brightly lit concrete walls of this Italian megastore, you soon stumble upon another brilliant display of fresh pasta — cut, twirled and presented in a myriad of ways to make cooking fresh pasta at home, not only easy, but exciting. And if you want to really go over the top with your squid ink tagliatelle, then you can also buy white truffles at $3,400 / lb, or the more affordable black truffle for $420 / lb {what a steal!}

Eataly Fresh Pasta Counter

Want to stock up on some dried pasta for those cold winter nights? Eataly has at least 6 rows of pasta in various shapes and sizes.

Pasta di gragnano

Of course if you’re willing to wait, or eat lunch at 11:30 like we did, I highly recommend snagging a seat at one of the ristorantes to taste what all this Italian Artisanal goodness is really about. We opted for the pizza-pasta section, because it was hard not too after all the amazing s’ghetti we walked by. The meal did not disappoint. Neapolitan style pizza, simple spaghetti al pomodoro and the best dish of all, fusilli al ragu with a blend of veal, pork and beef bolognese. DE-LISH.

Wood Burning Pizza Ovens

Spaghetti al Pomodoro

Fusilli al Ragu

The Skim: Patience is a necessity when making an Eataly excursion, but you will be rewarded in every bite — whether you stop for a quick coffee fix, to stock up on the makings of your own homemade feast or successfully snag a seat for an in-store bite. Grocery must: At $3.80 for a ball of fresh mozzarella, it’s not only creamy goodness, but a steal! Menu must: Fusilli al Ragu is molto molto buono!

Map: 200 Fifth Ave {@5th Ave}

The Real Deal Italiano:
Del Posto Presents Murray’s Cheese & Salumi Wine Party @NYCWFF
The Art of Eating {and Drinking} Well @ L’Artusi
Aria Sings a Harmonious West Village Wine Bar
Travel Bite: Puglia on a Plate

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Filed under Do This!, Eat Here!