Tag Archives: Grocery

Announcing the Launch of Freshocracy!

Freshocracy

NYC’s Local Farm-to-Table
Grocery and Recipe Delivery Service

Quite Simply: The tools to put better meals on your table.

  • The best local, sustainably-farmed greenmarket ingredients – handpicked by us!
  • Our favorite recipes – inspiring new flavors and improved cooking skills
  • Pre-measured pantry items to reduce waste, saving you time & money
  • Delivery to your door every two weeks

After a year of exciting new food ventures — launching my blog and the 8.ate@eight supper club, attending countless foodie feasts and meeting so many food-loving friends along the way, I’m starting a very exciting new greenmarket grocery and recipe delivery service called Freshocracy.

So many people ask for advice and recommendations about how to make a delicious meal without a lot of effort. Undeterred by the lack of counter space and mini appliances in my own kitchen, I realized all people really need is good products and a little guidance.

Quality Local Greenmarket Ingredients

{fresh, local and sustainably-farmed greenmarket goods is a great place to start — you really can taste and see the difference, I promise}.

Local sustainably-farmed greenmarket goodness

Awesome Recipes!

{And then it helps when you have a great recipe to follow. How do you know it’s great? because I’ve tried it and recommend it much great ooompf! We’ve integrated the instructions for the entree and side, making it extremely easy to get a complete meal on the table at once using all the ingredients we deliver. Each recipe can be made in 30-45 minutes}.

Pistachio-Crusted Lamb with Green Bean and Tomato Salad

Conveniently Pre-Measured!

{And of course it doesn’t hurt to have some conveniences that save you time — we’re all busy New Yorker’s after all. The Freshocracy team pre-measures everything you need for the recipe. Right down to the 1 TBS of worcestershire sauce you need so you don’t have to go out and spend $9.99 for an entire bottle that you will never use again}.

Freshocracy does all of recipe and ingredient planning, shopping and packaging — and then delivers it right to our customer’s door. We take the least fun parts about cooking out of the equation. All you have to do is Join, turn on the stove, chop a few fresh ingredients and enjoy a meal made from scratch in the same amount of time it would take you to review a menu, place an order and wait for take-out.

Follow Freshocracy and stay updated on how to put better meals on your table!

Advertisements

8 Comments

Filed under 8.ate@eight, Do This!, Eat Here!, NYC Best

Do This!: Eataly is Big Box Batali

 

Eataly Grocery: Jams, Honeys, Coffee, Chocolate...and More!

We may not have a Wal-Mart or SuperTarget in NYC, but we do have Eataly, a new take on Molto Mario that brings both imported and locally sourced artisanal Italian products to Manhattanites {and the droves of tourists lined up around the corner} in a very big way. Housed inside the old Toy Building, Eataly is grocery marketplace, coffee bar, food court, culinary classroom and a headache all under one roof. Don’t get me wrong, I love Eataly and everything it’s about, but if you thought making your way through the aisles of Fairway was bad, then prepare yourself for patience-testing as you navigate through awe-struck photogs, non-english speaking patrons and hour-long waiting periods for a table. I’ve been to Eataly twice since it opened and the best advice I can share: plan to cook Eataly-bought ingredients at home, or be willing to eat during the early bird special. I did both, so here’s the experience relived.

Walk in and bypass the Lavazza coffee bar, which will inevitably have a long line because it is right by the front door. Not far past that long line you will discover another very slick walk-up coffee bar with a large and shiny imported coffee machine that not only looks cool, but makes a mean cup of Giuseppe.

Walk Up Coffee Bar

What goes better with un cafe than beautifully decadent desserts?

Italian Pastries and Sweets

Puglian Style Mozzarella!

But after you’ve sampled a taste of Italy, make your way to my favorite part of the store, the salumi and formaggi section. Here, the best of Italian food craft is married with locally-sourced ingredients, to bring you fresh cuts of meat and cheeses, including handmade mozzarella, literally made before your very eyes. If you chat with Sal for a bit, he might even share some warm mozz right from the pot!

Sal, Your New Cheese Friend

Grab some fresh produce, which I thought all looked very nice and was reasonably priced. If you’re not one who wields a knife with ease, then pay a visit to the brilliant vegetable butcher, who will wash, clean and prep your veg in any way you would like. Why oh why has no one done this before?!?

Eataly's Fresh Produce

Vegetable Butcher -- Your Other New Friend

As if this isn’t impressive enough, as you walk deeper into the brightly lit concrete walls of this Italian megastore, you soon stumble upon another brilliant display of fresh pasta — cut, twirled and presented in a myriad of ways to make cooking fresh pasta at home, not only easy, but exciting. And if you want to really go over the top with your squid ink tagliatelle, then you can also buy white truffles at $3,400 / lb, or the more affordable black truffle for $420 / lb {what a steal!}

Eataly Fresh Pasta Counter

Want to stock up on some dried pasta for those cold winter nights? Eataly has at least 6 rows of pasta in various shapes and sizes.

Pasta di gragnano

Of course if you’re willing to wait, or eat lunch at 11:30 like we did, I highly recommend snagging a seat at one of the ristorantes to taste what all this Italian Artisanal goodness is really about. We opted for the pizza-pasta section, because it was hard not too after all the amazing s’ghetti we walked by. The meal did not disappoint. Neapolitan style pizza, simple spaghetti al pomodoro and the best dish of all, fusilli al ragu with a blend of veal, pork and beef bolognese. DE-LISH.

Wood Burning Pizza Ovens

Spaghetti al Pomodoro

Fusilli al Ragu

The Skim: Patience is a necessity when making an Eataly excursion, but you will be rewarded in every bite — whether you stop for a quick coffee fix, to stock up on the makings of your own homemade feast or successfully snag a seat for an in-store bite. Grocery must: At $3.80 for a ball of fresh mozzarella, it’s not only creamy goodness, but a steal! Menu must: Fusilli al Ragu is molto molto buono!

Map: 200 Fifth Ave {@5th Ave}

The Real Deal Italiano:
Del Posto Presents Murray’s Cheese & Salumi Wine Party @NYCWFF
The Art of Eating {and Drinking} Well @ L’Artusi
Aria Sings a Harmonious West Village Wine Bar
Travel Bite: Puglia on a Plate

3 Comments

Filed under Do This!, Eat Here!